IFG is a global e-commerce niche retailer with a rich mix of technology, creativity and innovation

about us

who are we?

A mobile focused generation paves the way for an entrepreneurial attitude with the group.

We are family.

We live and breathe the lifestyle that goes hand in hand with the products we sell, connected by those around us.
From dressage days to big swell strike missions, being immersed and part of the cultural lifestyles of these activities gives Internet Fusion Group the unique make-up of a family filled with talented individuals.

A mobile focused generation paths the way for a entrepreneurial attitude with the Group.


We thrive on innovation, progression and togetherness.

Here at Internet fusion we have a family of websites that operate in a variety of sectors, as we work with over 800 branded suppliers, as well as having a dedicated design team working on our own label projects across our facias. Our team of skilled dedicated buyer’s are sector and category champions in our fields.

In essence we pride ourselves on the ability to define our consumers on a site level and ensure our brands and categories are in line with our target audience; this allows us to utilise our collections and products to offer a consistently high standard to meet our customer expectations, while also adding value to the brands we work with.

E-commerce is changing dramatically and the need for relevance in the marketplace is very apparent, from a brand-partner perspective we are passionate about ensuring consumers get a feel for all of our brand’s core values and identities through directional and focused assortments - on a brand and category level.

As our business has grown, the initiative as we move forward is to work harder than ever before to find our customers the best products from leaders in specific sectors, providing a comfortable sense of reliable product - reinforcing a standard that shows that we understand the industry and more importantly, understand what makes a high quality/high value product. As we buy from global brands from all over the world and translate their guidelines to ensure there message is heard, we are constantly expanding our finely curated roster of products.

A mobile focused generation paves the way for an entrepreneurial attitude with the group.

unlock your potential

People and our culture are our biggest asset driving our growth and development.

We are incredibly diverse and celebrate what each individual can contribute. We have a culture that is inclusive, celebrates success and gives opportunity to progress with a dynamic ‘can-do’ attitude.

We are currently going through a wonderful phase of managed growth offering a wealth of opportunity across all departments of the business. If you think you have what it takes & want to be part of something special, see the job roles available now.

The Fashion division grows

British retailer Country Attire acquired...

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Internet Fusion Group acquires Surfdome

The largest player in the industry now with IFG...

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Internet Fusion Group buys The Priory Menswear

The Fashion Division has its leading superstar...

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Fusion enters the MX market

Dirtbikebitz is welcomed into the Fusion Family...

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