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Fusion enters the MX market

We are thrilled to announce that Internet Fusion Ltd has today acquired www.dirtbikebitz.com.

Established in 2006, Dirtbikebitz is the UK’s leading motocross retailer stocking hard parts, race wear, boots, helmets, goggles and apparel. With a loyal following through a wide choice of product and fanatical customer service, Internet Fusion is looking to enhance the customer proposition even further to create Europe’s leading MX E-commerce retailer.

Dominic Harman, the founder and driving force behind the growth of the business to date will also remain within the Fusion family.

Dominic commented “Being part of Internet Fusion will enable me to take Dirtbikebitz to the next level. Having spent time working with the Internet Fusion management over the past few months and seeing the power of the Fusion Reactor platform I am super excited to be part of a bigger team that can provide an even better customer experience, a wider choice of brands and more unique content to our loyal customers”

From the moment we met with Dominic it was clear that his knowledge of the MX market was second to none. It was also apparent that the economies of scale Internet Fusion could bring would significantly improve the overall customer journey and experience.

We have been looking for the right retailer in the motocross market for some time as feel it is a market where the overall customer proposition can be greatly improved and I am confident we have found the right partner to achieve this.

Dirtbikebitz is the second acquisition this month following the take over of www.countryattire.com and further consolidates the group as one of the countries leading technology led retailers.